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Bringing a show to the Edinburgh Fringe Festival is not just about showcasing creativity; it also involves detailed planning and teamwork. For independent artists used to managing everything themselves, Edinburgh can feel quite challenging.

S2 E9 of What the Fringe?! Sam Gough, Chief Executive of Summerhall Arts Every August, thousands of artists descend on Edinburgh with a dream tucked under their arm: to make something bold, beautiful, and unforgettable. But with hundreds of venues, thousands of shows, and a city that becomes its own ecosystem, what actually  makes a Fringe show successful? According to longtime Fringe producer, arts advocate, and current Chief Executive of Summerhall Arts, Sam Gough, the rec

As artists, our focus is on creating, and it’s easy to feel overwhelmed by the marketing tasks that seem to sap our energy.