S2 E9 of What the Fringe?! Sam Gough, Chief Executive of Summerhall Arts Every August, thousands of artists descend on Edinburgh with a dream tucked under their arm: to make something bold, beautiful, and unforgettable. But with hundreds of venues, thousands of shows, and a city that becomes its own ecosystem, what actually  makes a Fringe show successful? According to longtime Fringe producer, arts advocate, and current Chief Executive of Summerhall Arts, Sam Gough, the rec